Books & Publications

Strategic guides for SaaS founders and marketers who want to cut through the noise and build undeniable authority.

Bad Positioning Kills Good SaaS

Bad Positioning Kills Good SaaS

Lower your CAC by becoming the only choice for customers and AI. This strategic guide explains how poor positioning increases customer acquisition costs and makes SaaS companies invisible to both customers and AI tools like ChatGPT.

The book provides a step-by-step process for defining your differentiators and refining your messaging to convert your Ideal Customer Profiles (ICPs) with authority.

Buy on Amazon
The First Domino

The First Domino

Grow Your SaaS by Creating the Right Content. This ebook breaks down the importance of nailing one specific content type before diversifying.

It walks SaaS founders and marketers through the process of deciding which content to create first based on their unique business situation, ensuring every piece of content serves as the "first domino" in their growth strategy.

Buy on Amazon
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